the woman who created upgrade media
creativity. curiosity. courage.
Nineveh Madsen is a Swedish-born, ethnic Assyrian American.
The former TV personality spent a decade working as a journalist for local television stations in Arizona (KYMA, NBC) and Utah (KSTU, FOX). Her passion for writing led her to a long career in television news. Her accolades include an Edward R. Murrow, Associated Press Awards, recognition from the Utah Broadcasters Association and Assyrian Community for her excellence in journalism. She was also voted one of the State's top reporters by Salt Lake's City Weekly Magazine for more than five years.
From TV to marketer and businesswoman, Nineveh loves to bring ideas to life. She is the Co-Creator of GMR (Get Media Ready) a live event focused on teaching entrepreneurs how to get in front of the media, founder of HER Magazine™ , and co-creator of her husband's brand Supra Human.
After TV news, Nineveh joined forces with her father at his cyber security company. She began as the company's social media manager and 6 years later became the VP of Marketing & Customer Success. She now leads a team of 35+ spanning multiple departments. Nineveh's leadership philosophy centers around three core tenants.
Creativity. Curiosity. Courage.
Nineveh graduated from California State University East Bay with a degree in Broadcast Journalism in 2004. She is is married to John Madsen, a former NFL Oakland Raiders TE and successful high performance coach. Together, they have a daughter Jasmine through IVF. They look forward to expanding their family. She is a mother and wife before anything else.